On Behalf of the President: Presidential Spouses and White House Communications Strategy Today
- ISBN-10
- 1440848602
- ISBN-13
- 9781440848605
- Category
- Political Science
- Pages
- 198
- Language
- English
- Published
- 2016-04-18
- Publisher
- ABC-CLIO
- Author
- Lauren A. Wright
Description
White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations. • Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda • Focuses on the communications and public relations role of presidential spouses • Analyzes every documented public speech made by a first lady since 1992 • Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists
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Other editions
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- 2016-04-18
- 202 pages
- Ebook
- Bloomsbury Publishing USA
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