An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign

An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign
ISBN-10
1440860661
ISBN-13
9781440860669
Category
Political Science
Pages
450
Language
English
Published
2018-02-21
Publisher
ABC-CLIO
Authors
Dianne G. Bystrom, Mary C. Banwart, Mitchell S. McKinney

Description

Written by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. • Provides detailed coverage of the most salient issues in the 2016 campaign from multiple perspectives and frames of reference • Presents contributions from top scholars in political communication representing the very best doctoral programs in the field, including numerous past presidents of the National Communication Association's political communication division • Includes all-original, multi-methodological, quantitative and qualitative research, giving readers a fuller understanding of the trends in and effects and content of political communication in the election

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