Branding with Powerful Stories: The Villains, Victims, and Heroes Model
- ISBN-10
- 1440864772
- ISBN-13
- 9781440864773
- Category
- Business & Economics
- Language
- English
- Published
- 2018-12-07
- Publisher
- Praeger
- Author
- Greg Stone
Description
"This book explains not just how to tell a captivating story, but also what elements--namely, villains, victims, and heroes--it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company?"--Publisher's description.
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Other editions
-
- 2018-12-07
- 204 pages
- Ebook
- ABC-CLIO
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