Branding with Powerful Stories: The Villains, Victims, and Heroes Model
- ISBN-10
- 1440864780
- ISBN-13
- 9781440864780
- Category
- Business & Economics
- Pages
- 204
- Language
- English
- Published
- 2018-12-07
- Publisher
- ABC-CLIO
- Author
- Greg Stone
Description
Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. • Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling • Emphasizes the importance of personal authenticity in effective storytelling • Provides abundant tips on emotional branding, writing, rhetoric, vocalization, pacing, graphics, body language, breathing, and above all, creating drama • Applies to a broad array of applications and settings, such as job interviews, ad campaigns, and professional presentations
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Other editions
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- 2018-12-07
- - pages
- Paperback
- Praeger
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