Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality
- ISBN-10
- 1441916407
- ISBN-13
- 9781441916402
- Category
- Business & Economics
- Pages
- 308
- Language
- English
- Published
- 2009-11-07
- Publisher
- Springer Science & Business Media
- Authors
- Evangelos Grigoroudis, Yannis Siskos
Description
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
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