Political Campaign Communication: Principles and Practices

Political Campaign Communication: Principles and Practices
ISBN-10
144224335X
ISBN-13
9781442243354
Series
Political Campaign Communication
Category
Language Arts & Disciplines
Pages
397
Language
English
Published
2015-11-19
Publisher
Rowman & Littlefield
Authors
Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr.

Description

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns, discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.

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