Social Media Strategy: Marketing and Advertising in the Consumer Revolution

Social Media Strategy: Marketing and Advertising in the Consumer Revolution
ISBN-10
1442251549
ISBN-13
9781442251540
Series
Social Media Strategy
Category
Language Arts & Disciplines
Pages
256
Language
English
Published
2015-10-22
Publisher
Rowman & Littlefield
Author
Keith A. Quesenberry

Description

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Verbs: Aspect and Causal Structure
    Verbs: Aspect and Causal Structure
    By William Croft

    A fourth type of phasal analysis is offered by Timberlake (1985). Timberlake assumes an interval temporal semantics like Woisetschlaeger, and focuses on ...

  • Linguistic Semantics
    Linguistic Semantics
    By William Frawley

    In some languages, this elemental opposition surfaces directly, asin the Austronesian (Chamorro: Chung and Timberlake 1985; Bikol: Givón 1984) and certain ...

  • Communication Law
    Communication Law
    By Dominic G Caristi, William R Davie, Michael Cavanaugh

    Justin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...

  • Communication Law: Practical Applications in the Digital Age
    Communication Law: Practical Applications in the Digital Age
    By William R Davie, Dom Caristi

    Justin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...

  • The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
    The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
    By Joan Bybee, Revere Perkins, William Pagliuca

    ... 70, 85,171,231 Thomson, Greg, xix Thomson, R. W, 231, 233 Timberlake, Alan, ... J. M., 225, 235 van Putte, E., 286, 294 Vermant, S., 61,62 Vincent, N., ...

  • The Routledge Dictionary of Pronunciation for Current English
    The Routledge Dictionary of Pronunciation for Current English
    By Clive Upton, William A. Kretzschmar, Jr.

    ... 'timbol, –Z timber BR 'timble(r), -oz, -(e)rin, -od AM 'timblor, -orz, -(e)rin, ... -s Timberlake BR 'timboleik AM 'timbor,eik timberland BR 'timbaland, ...

  • Cross-Cultural and Intercultural Communication
    Cross-Cultural and Intercultural Communication
    By William B. Gudykunst

    ... 237 St. George , R. , 38 Stilling , E. , 251 Stonequist , E. , 247 Stopka ... R. , 149 Tidwell , R. , 227 , 230 Timberlake , M. F. , 266 Ting - Toomey ...

  • The Story Within: New Insights and Inspiration for Writers
    The Story Within: New Insights and Inspiration for Writers
    By Laura Oliver, M.F.A.

    ... line on Deck D. A baby squeals in the background cacophony ofthe airport. ... spirit in terms of matter, matter in terms ofspirit,” Robert Frost said.

  • Maintaining Long-Distance and Cross-Residential Relationships
    Maintaining Long-Distance and Cross-Residential Relationships
    By Laura Stafford

    ... 30, 31, 32, 34 Durand, D., 49 Dwyer, J. W., 78 E Egan, J., 93 Eisenberg, ... 102 Floyd, K., 85, 89, 91 Forsyth, C. J., 41, 42, 48, 5.1 Frost-Knappman, ...

  • Emergent Literacy: Lessons for Success
    Emergent Literacy: Lessons for Success
    By Sonia Q. Cabell, Laura M. Justice, Joan Kaderavek

    Journal of Psycholinguistic Research, 4, 331–342. Freedman, D. (2007). Scribble. New York: Knopf Books for Young Readers. Frost, J. (2001).