Social Media: How to Engage, Share, and Connect
- ISBN-10
- 1442265256
- ISBN-13
- 9781442265257
- Series
- Social Media
- Category
- Language Arts & Disciplines
- Pages
- 224
- Language
- English
- Published
- 2016-08-19
- Publisher
- Rowman & Littlefield
- Author
- Regina Luttrell
Description
Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
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