Consumer Behaviour

Consumer Behaviour
ISBN-10
144256153X
ISBN-13
9781442561533
Series
Consumer Behaviour
Category
Consumer behavior
Pages
708
Language
English
Published
2013
Authors
Aron O'Cass, Angela Paladino, Jamie Carlson

Description

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local videos.

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