The Last Mile: Creating Social and Economic Value from Behavioral Insights

The Last Mile: Creating Social and Economic Value from Behavioral Insights
ISBN-10
1442650435
ISBN-13
9781442650435
Series
The Last Mile
Category
Business & Economics
Pages
297
Language
English
Published
2015-01-01
Publisher
University of Toronto Press
Author
Dilip Soman

Description

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

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