Development Communication: Reframing the Role of the Media
- ISBN-10
- 1444310739
- ISBN-13
- 9781444310733
- Category
- Social Science
- Pages
- 256
- Language
- Bengali
- Published
- 2009-03-30
- Publisher
- John Wiley & Sons
- Author
- Thomas L. McPhail
Description
In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
Get the book
Other editions
-
- 1988
- 179 pages
- Paperback
- College of Agriculture, University of the Philippines at Los Baños College
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