Strategic Organizational Communication: In a Global Economy

ISBN-10: 1444338757
ISBN-13: 9781444338751
Series: Strategic Organizational Communication
Pages: 512
Language: English
Published: 2012-01-09
Publisher: Wiley-Blackwell
Authors: Philip Kotler, Marshall Scott Poole, Charles R. Conrad

Description

Surveying a wide variety of disciplines, this fully–revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non–Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in–depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors′ Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies