Campaign Communication and Political Marketing
- ISBN-10
- 1444340697
- ISBN-13
- 9781444340693
- Category
- Language Arts & Disciplines
- Pages
- 272
- Language
- English
- Published
- 2011-03-21
- Publisher
- John Wiley & Sons
- Author
- Philippe J. Maarek
Description
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Get the book
Similar books
-
Verbs: Aspect and Causal Structure
By William CroftA fourth type of phasal analysis is offered by Timberlake (1985). Timberlake assumes an interval temporal semantics like Woisetschlaeger, and focuses on ...
-
Linguistic Semantics
By William FrawleyIn some languages, this elemental opposition surfaces directly, asin the Austronesian (Chamorro: Chung and Timberlake 1985; Bikol: Givón 1984) and certain ...
-
Communication Law
By Dominic G Caristi, William R Davie, Michael CavanaughJustin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...
-
Communication Law: Practical Applications in the Digital Age
By William R Davie, Dom CaristiJustin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...
-
The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
By Joan Bybee, Revere Perkins, William Pagliuca... 70, 85,171,231 Thomson, Greg, xix Thomson, R. W, 231, 233 Timberlake, Alan, ... J. M., 225, 235 van Putte, E., 286, 294 Vermant, S., 61,62 Vincent, N., ...
-
The Routledge Dictionary of Pronunciation for Current English
By Clive Upton, William A. Kretzschmar, Jr.... 'timbol, –Z timber BR 'timble(r), -oz, -(e)rin, -od AM 'timblor, -orz, -(e)rin, ... -s Timberlake BR 'timboleik AM 'timbor,eik timberland BR 'timbaland, ...
-
Cross-Cultural and Intercultural Communication
By William B. Gudykunst... 237 St. George , R. , 38 Stilling , E. , 251 Stonequist , E. , 247 Stopka ... R. , 149 Tidwell , R. , 227 , 230 Timberlake , M. F. , 266 Ting - Toomey ...
-
The Story Within: New Insights and Inspiration for Writers
By Laura Oliver, M.F.A.... line on Deck D. A baby squeals in the background cacophony ofthe airport. ... spirit in terms of matter, matter in terms ofspirit,” Robert Frost said.
-
Maintaining Long-Distance and Cross-Residential Relationships
By Laura Stafford... 30, 31, 32, 34 Durand, D., 49 Dwyer, J. W., 78 E Egan, J., 93 Eisenberg, ... 102 Floyd, K., 85, 89, 91 Forsyth, C. J., 41, 42, 48, 5.1 Frost-Knappman, ...
-
Emergent Literacy: Lessons for Success
By Sonia Q. Cabell, Laura M. Justice, Joan KaderavekJournal of Psycholinguistic Research, 4, 331–342. Freedman, D. (2007). Scribble. New York: Knopf Books for Young Readers. Frost, J. (2001).