Understanding Media Economics

Description

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Understanding Media Economics

  • 2002-05-24
  • 184 pages
  • Paperback
  • SAGE
• 

  Understanding Media Economics

  • 2002-04-04
  • 184 pages
  • Paperback
  • SAGE

Similar books

• 

  EBOOK: The Stata Survival Manual

  By David Pevalin, Karen Robson

  Timberlake website Another useful website is www.timberlake.co.uk. Timberlake Consultants is a statistical consultancy company that also distributes and ...

• 

  Brooks/Cole Empowerment Series: Understanding Generalist Practice

  By Karen K. Kirst-Ashman, Grafton H. Hull

  Timberlake, E. M., Farber, M. Z., & Sabatino, C. A. (2002). The general method of social work practice (4th ed.). Boston: Allyn & Bacon. Timberlake, E. M. ...

• 

  The Fashionista Files: Adventures in Four-Inch Heels and Faux Pas

  By Karen Robinovitz, Melissa de la Cruz

  All Out of Love • Madonna: The Immaculate Collection • Erasure: Circus Justin Timberlake. Justified - - - - - - - - - - * 75% + T H E FAS H ...

• 

  Asian Americans Information Directory: A Guide to Organizations, Agencies, Institutions, Programs, Publications, and Services Concerned with Asian American Nationalities and...

  By Karen Backus

  + 3590 + Hmong from Laos c / o Assoc . of Hmong in Illinois 4554 N ... Veteran ' s Alliance 1544 Timberlake Rd . St . Paul , MN 55117 Vue Yang , Vice Pres .

• 

  Marriage and Cohabitation

  By Arland Thornton, William G. Axinn, Yu Xie

  ... is much higher than in the United States, with the prevalence in France being perhaps the highest (Heuveline and Timberlake 2004; Toulemon 1997).

• 

  Native American Verbal Art: Texts and Contexts

  By William M. Clements

  HENRY TIMBERLAKE'S CHEROKEE WAR SONG 1. That Timberlake's memoir contains the first English translation of the words of a Native American song seems to have ...

• 

  Oratory in Native North America

  By William M. Clements

  But Timberlake seems to have had a bit more literary sensitivity - suggested by his translation of the Cherokee war song in his memoirs - than these earlier ...

• 

  Contemporary Urban Sociology

  By William G. Flanagan

  Timberlake , Michael . 1985. " The World System Perspective and Urbanization . ” In Michael Timberlake ( ed . ) , Urbanization in the World Economy , 3-4 .

• 

  The Bhopal Tragedy: Language, Logic, And Politics In The Production Of A Hazard

  By William Bogard

  The poor tend to live in dwellings that are structurally unsuited to withstand the impact of environmental extremes (Wijkman and Timberlake 1984, pp.

• 

  The Archaeological Guide to Iowa

  By William E. Whittaker, Lynn M. Alex, Mary De La Garza

  To display and share his discoveries, in 1940 Johnson built the Timberlake Museum on his farm. It remained open to the public during the summer and for ...