Setting Up Shop: Low Cost Marketing Strategies For Independent Retail Stores

Setting Up Shop: Low Cost Marketing Strategies For Independent Retail Stores
ISBN-10
1448665744
ISBN-13
9781448665747
Category
Advertising
Pages
83
Language
English
Published
2010-01-13
Publisher
The Butler Publishing Group
Author
Jane Webster

Description

The weak economy has taught us all some serious lessons about what customers are really looking for. These lessons have demanded some serious adjustments in how we do business-the way we evaluate our business, the way we market our business, and the way we conduct our business. And, of course, everything costs a lot more money. Retail is failing left and right, and anybody that isn't a chain retailer has twice as much of a challenge ahead of them in terms of attracting and keeping business. Especially since the retail slump isn't entirely about the economy-it's also about the internet. Retailers have got to work harder than ever to compete with the in-home shopping experience.

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