UX Strategy: How to Devise Innovative Digital Products that People Want
- ISBN-10
- 1449373003
- ISBN-13
- 9781449373009
- Series
- UX Strategy
- Category
- Computers
- Pages
- 341
- Language
- English
- Published
- 2015-05-20
- Publisher
- "O'Reilly Media, Inc."
- Author
- Jaime Levy
Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Get the book
Other editions
-
- 2015-05-20
- 312 pages
- Paperback
- "O'Reilly Media, Inc."
-
- 2015
- 298 pages
- Paperback
- O'Reilly Media
Similar books
-
Family History Digital Libraries
By William Sims BainbridgeOne named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.
-
Foundation Dreamweaver MX
By Craig Grannell, Jerome Turner, Matt StephensSo here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...
-
Cisco CCNA Certification, 2 Volume Set: Exam 200-301
By Todd LammleThis inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.
-
CompTIA Network+ Study Guide: Exam N10-006
By Todd Lammle... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CompTIA Network+ Study Guide with Online Labs: N10-007 Exam
By Todd Lammle, Jon Buhagiar... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CCNA: Cisco Certified Network Associate FastPass
By Todd LammleS The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.
-
Stranger in the Chat Room
By Todd Hafer, Jedd HaferA sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.
-
Error Correction Coding: Mathematical Methods and Algorithms
By Todd K. MoonM M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...
-
Security+ Training Guide
By Todd King... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...
-
CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861
By Todd Lammle, Andy BarklS reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.