UX Strategy: How to Devise Innovative Digital Products that People Want

UX Strategy: How to Devise Innovative Digital Products that People Want
ISBN-10
1449373011
ISBN-13
9781449373016
Series
UX Strategy
Category
Business & Economics
Pages
312
Language
English
Published
2015-05-20
Publisher
"O'Reilly Media, Inc."
Author
Jaime Levy

Description

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

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