Marketing Public Health

Marketing Public Health
ISBN-10
1449645232
ISBN-13
9781449645236
Category
Political Science
Pages
382
Language
English
Published
2012-07-09
Publisher
Jones & Bartlett Publishers
Authors
Elissa A. Resnick, Michael Siegel

Description

Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition

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