In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.
Tommy Walker Jeanne Taylor Michele Tennery Ron Thomas Stephen Joel Trachtenberg Jim Tunney Peter Ueberroth Osmund Ueland Lesa Ukman Jim Vandak Hugh Wakeham Clay Walker Neville Water Bob Waterman Armstrong Williams Oprah Winfrey Dan ...
New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies ...
Publisher description
Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: ...
Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing.
Sport Promotion and Sales Management. 2nd ed. Champaign, IL: Human Kinetics, 2008. Morgan, Melissa Johnson, and Jane Summers. Sports Marketing. Victoria, Australia: Cengage Learning Australia, 2005 Mullin, Bernard, Stephen Hardy, ...
Example: Li Ning Li Ning, the Chinese athletic footwear and apparel company, grew quickly following the 2008 Beijing Olympics. The company's profile was heightened when Li Ning, the eponymous founder of the company, lit the Olympic ...
This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product.
This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication.