Marketing Public Health: Strategies to Promote Social Change

Description

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Marketing Public Health

  • 2012-07-09
  • 382 pages
  • Paperback
  • Jones & Bartlett Publishers
• 

  Marketing Public Health: Strategies to Promote Social Change

  • 2008-07-07
  • 608 pages
  • Paperback
  • Jones & Bartlett Publishers
• 

  Marketing Public Health: Strategies to Promote Social Change

  • 2004
  • 552 pages
  • Paperback
  • Jones & Bartlett Learning

Similar books

• 

  How Institutions are Shaping the Future of Our Children: For Better or for Worse?

  By Catherine Dulmus, Karen Sowers

  Lammert, M., & Timberlake, E. M. (1986). Termination of foster care for the older adolescent: Issues of emancipation and individuation.

• 

  Reversibility of Chronic Disease and Hypersensitivity, Volume 5: Treatment Options of Chemical Sensitivity

  By William J. Rea, Kalpana D. Patel

  Dou, L., E. Bertrand, C. Cerini, V. Faure, J. Sampol, R. Vanholder, Y. Berland, P. Brunet. ... A. Timberlake, B. Sumpio, R. Pfragner, I. M. Modlin, M. Kidd.

• 

  Rockwood and Green's Fractures in Adults

  By William Ricci, Charles M. Court-Brown, Margaret M. McQueen

  Chendrasekhar A, Moorman DW, Timberlake GA. An evaluation of the effects of ... Chittiboina P, Wylen E, Ogden A, et al. Traumatic spondylolisthesis of the ...

• 

  Breast Pathology, An Issue of Surgical Pathology Clinics

  By Laura C. Collins

  Hartmann LC, Radisky DC, Frost MH, et al. Understanding the premalignant potential of ... D'Alfonso TM, Wang K, Chiu YL, et al. Pathologic upgrade rates on ...

• 

  Telepractice in Speech-Language Pathology

  By K. Todd Houston

  Stensland, J., Speedie, S., Ideker, M., House, J., & Thompson, T. (1999). The relative cost of outpatient ... Deal, J. L. (1987). Appraisal and diagnosis of ...

• 

  Addressing Adversity: Prioritising adversity and trauma-informed care for children and young people in England.

  By Marc Bush, Lord Victor Adebowale, Rebecca Adlington

  1 2 Howard, S. and Johnson, B. (2000) Resilient and Non-resilient Behaviour in ... 4 De Haan, L., Hawley, D. and Deal, J. (2002) 'Operationalizing family ...

• 

  Culture, Brain, and Analgesia: Understanding and Managing Pain in Diverse Populations

  By Mario Incayawar, Knox H. Todd

  ... are not fluent in the language/s of the medical care provider.72 Research ... Anglo-Americans have traditionally placed a great deal of emphasis on the ...

• 

  Image-Guided Spine Interventions

  By John M. Mathis

  This practical guide thoroughly discusses both well-established and new interventions that are applied to the spine for the purpose of pain relief.

• 

  New Mynursinglab -- Access Card -- For Maternal-Child Nursing (24-Month Access)

  By Pearson Education, Pearson Education, Inc., David P Pearson Education

  Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable.

• 

  Pearson's Medical Assisting (General)

  By Pearson Education Staff, Madan Dr Pearson Education

  If a picture paints a thousand words, imagine what video can do? Pearson Medical Assisting Videos help users learn the nuances and the details of many medical assisting procedures.