The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea

ISBN-10: 1450212042
ISBN-13: 9781450212045
Category: Business & Economics
Pages: 198
Language: English
Published: 2010-03
Publisher: iUniverse
Author: Bill Bishop

Description

Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!

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