International Entrepreneurship: Starting, Developing, and Managing a Global Venture

International Entrepreneurship: Starting, Developing, and Managing a Global Venture
ISBN-10
1452217394
ISBN-13
9781452217390
Series
International Entrepreneurship
Category
Business & Economics
Pages
537
Language
English
Published
2012-01-24
Publisher
SAGE
Author
Robert D. Hisrich

Description

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture shows how entrepreneurs can conduct business activities across national boundaries and succeed in today’s hypercompetitive world. Robert Hisrich shows how entrepreneurs can develop the skills to identify opportunities and then manage these opportunities on a global basis. The Second Edition provides increased attention to culture, and reflects recent changes in our increasingly globalized world.

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