Marketing for Entrepreneurs
- ISBN-10
- 1452230048
- ISBN-13
- 9781452230047
- Series
- Marketing for Entrepreneurs
- Category
- Business & Economics
- Pages
- 265
- Language
- English
- Published
- 2012-09-12
- Publisher
- SAGE
- Author
- Frederick G. Crane
Description
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
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Other editions
-
- 2021-08-29
- 192 pages
- Ebook
- SAGE Publications
-
- 2021-08-25
- 280 pages
- Paperback
- SAGE Publications
-
- 2012-09-12
- 265 pages
- Paperback
- SAGE Publications
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