Public Communication Campaigns (Third Edition).
- ISBN-10
- 1452233268
- ISBN-13
- 9781452233260
- Category
- Advocacy advertising
- Pages
- 428
- Language
- English
- Published
- 2000
Description
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
