Leading Edge Marketing Research: 21st-Century Tools and Practices

Leading Edge Marketing Research: 21st-Century Tools and Practices
ISBN-10
145224071X
ISBN-13
9781452240718
Category
Business & Economics
Pages
504
Language
English
Published
2011-11-09
Publisher
SAGE Publications
Authors
Robert J. Kaden, Gerald Linda, Melvin Prince

Description

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
    Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
    By Paul Farris, Rajkumar Venkatesan, Ronald T. Wilcox

    Paid search advertising is a powerful tool for marketers looking to match their offers with consumers who are ... Marketing Metrics, The Definitive Guide to Measuring Marketing Performance (Upper Saddle River, NJ: FT Press, 2010). 3.

  • Leading Edge Marketing: Turning Technology into Value
    Leading Edge Marketing: Turning Technology into Value
    By Veronica A. Williams

    This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place.

  • Consumer Cosmopolitanism in the Age of Globalization
    Consumer Cosmopolitanism in the Age of Globalization
    By Melvin Prince

    Whether looking to a global community or to a broader profession, the cosmopolitan mindset of openness and cultural curiosity looks beyond local idiosyncrasies for guidance and validation. The cosmopolitan mindset has been an enduring ...

  • Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
    Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
    By Jim Aitchison

    w 5:: Hulvstouvr: tutti-Within}: M "Erwin-(M Fr In lit-yam .4. Calm! "0. M r- Marni' nth Mmdn Am. .1 I Tltl curler. Ara-III'! 71946. I'Lutn It anon I Tr“: your Fm'u Alon' 'In Im: m llttli nnn pun': m out "\ltd motion III!

  • Kellogg on Marketing
    Kellogg on Marketing
    By Dawn Iacobucci

    These changed assumptions suggest a new metaphor for the marketer, from a hunter to a gardener. Instead of thinking of marketing as hunting for cus- tomers, we need to think of marketing as cultivating relationships with cus- tomers and ...

  • Getting Attention: Leading-edge Lessons for Publicity and Marketing
    Getting Attention: Leading-edge Lessons for Publicity and Marketing
    By Susan Kohl

    This high-tech insider's guide to business success offers a savvy and innovative way for getting a message heard in today's dynamic and noisy markets.

  • Marketing Module
    Marketing Module
    By Capstone

    The 10 books in the ExpressExec Marketing module are: Marketing Express Global Marketing E-Marketing Customer Relationship Management Reputation Management Sales Promotion Channel Management Branding Market Research Sales Management ...

  • Handbook of Service Marketing Research
    Handbook of Service Marketing Research
    By Roland T. Rust, Ming-Hui Huang

    there is a trend to suggest that traditional market research techniques such as interviews and focus groups are reactive ... we know that customers can provide ideas that are more original and of higher value than professional in-house ...

  • No BS Marketing to Seniors and Leading Edge Boomers
    No BS Marketing to Seniors and Leading Edge Boomers
    By Dan S. Kennedy, Chip Kessler

    Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and ...

  • Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
    Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
    By Glen Urban

    Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company.