H. Russell Bernard's text provides a comprehensive guide to doing research in the social and behavioral sciences, from the foundations and research design, to collecting and analyzing data. Rich in examples, Social Research Methods: Qualitative and Quantitative Approaches has been revised and updated to provide today's students with a conceptual understanding of each technique, as well as showing them how to use it.
The Handbook serves as an invaluable resource for approaching research with an open mind. This volume maps the field of social research methods using an approach that will prove valuable for both students and researchers.
"This book is designed to introduce doctoral and graduate students to the process of scientific research in the social sciences, business, education, public health, and related disciplines.
Pearson's r is a method for examining relationships between interval/ratio variables that focuses on the coefficient, a figure indicating the degree of correlation between variables (we do not discuss how to produce coefficients here, ...
Bradt, K. (1955). Usefulness of a postcard technique in a mail questionnaire study. Public Opinion Quarterly, 19, 218–222. Brennan, M., & Hoek, J. (1992). Behavior of respondents, nonrespondents and refusers across mail surveys.
Structured around one of the concepts students struggle with the most—the research question—this book begins with how to understand the role of good questions before demonstrating how questions underpin good...
In a series of papers, John Roberts and his coworkers used pile sorts and rating tasks to study how people perceive various kinds of behaviors in games (see, e.g., Roberts and Chick 1979; Roberts and Nattress 1980).
Roberts et al . suggested that inexperienced pilots might not have had enough training to assess the seriousness of this error correctly . The P - 3 Game In a series of papers , John Roberts and his coworkers used pile sorts and rating ...
"This classic text presents the most recent advances in social research design and methodology. Users applaud the book's comprehensiveness.
Social Research Methods provides student readers with essential help with their research project, with revising for their course exams, preparing and writing course assessment materials, and enhancing and progressing their knowledge and ...
New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately.