The SAGE Handbook of Political Advertising
- ISBN-10
- 1452261547
- ISBN-13
- 9781452261546
- Category
- Political Science
- Pages
- 504
- Language
- English
- Published
- 2006-06-14
- Publisher
- SAGE Publications
- Authors
- Christina Holtz-Bacha, Lynda Lee Kaid
Description
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.
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