Encyclopedia of Sports Management and Marketing
- ISBN-10
- 1452266484
- ISBN-13
- 9781452266480
- Category
- Business & Economics
- Pages
- 1960
- Language
- English
- Published
- 2011-08-08
- Publisher
- SAGE Publications
- Authors
- Linda E. Swayne, Mark Dodds
Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
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