Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics.
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy.
The book contains a wealth of pedagogy to support this active learning approach.
Keller, Kevin L., 25 King County, Washington Environmental Behavior Index challenges, 262263 Michael Jacobson on, 261 results/achievements, 263265 strategies, 263 pet license campaign, 82 kiosks, 97 Koizumi, Junichiro, 147 Krug, Doug, ...
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe...
This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers.
A Guide to Developing a Strategic Marketing Plan Robert E Stevens, David L Loudon, Ronald A Nykiel. , ditures and marketing weaponry to create “waves” or “power thrusts” for your product/service/brand offering (see Exhibit 3.9).