New Venture Creation: An Innovator's Guide to Entrepreneurship

New Venture Creation: An Innovator's Guide to Entrepreneurship
ISBN-10
1452292779
ISBN-13
9781452292779
Series
New Venture Creation
Category
Business & Economics
Pages
441
Language
English
Published
2013-01-04
Publisher
SAGE Publications
Authors
Marc H. Meyer, Frederick G. Crane

Description

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

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