From Shama Hyder Kabani, president of the Web marketing firm Marketing Zen, comes an essential guide for using social media tools to help your business succeed.
In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry.
Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to ...
Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of ...
Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other ...
Las costumbres de los consumidores han cambiado.
This book shows you how to be there, too. Meet your customers where they live—on social media! It’s all about social media—still! This update to the bestselling guide covers recent changes to Facebook, Twitter, TikTok, and LinkedIn.
With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and ...
"As a veteran of the social media industry - and it does move fast - I was still able to gain some valuable gems out of this book. Whether you are new to social media or an advanced marketer, this book is a must read.
In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers.