The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope & enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics. Trademarks and Unfair Competition features many issues related to online commerce, such as cybersquatting, keyword advertising, the relationship between trademarks and domain names, and the potential secondary liability of online auction websites such as eBay. International as well as domestic issues are thoroughly explored. Comprehensive coverage of trade dress protection is integrated with issues of word mark protection. New to the 5th Edition: the Tam and Brunetti decisions striking down the scandalousness and disparagement bars to registration extensive coverage of recent case developments on expressive uses of marks in political and artistic contexts the Belmora decision on well-known marks and developments on extraterritorial application of the Lanham Act Key Features: coherent conceptual framework clearly delineating creation of rights and enforcement of rights issues traditional case-and-note format, enhanced by problems thorough coverage of trademark issues arising in online commerce integrated coverage of international and domestic doctrine thorough treatment of trade dress protection, integrated with issues of word mark protection
McCarthy on Trademarks and Unfair Competition
"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers.
The latest edition of this popular casebook includes full coverage of the principles surrounding trademark acquisiton and registration under federal law, as well as infringement and dilution issues.
The current edition also contains more visual material. As with the 5th edition, the 6th edition will be available in a looseleaf version for $75. An updated Teachers Manual is also available for professors teaching Trademark Law.
Trademarks and Unfair Competition Deskbook
Glamorene Products Corp. v. Procter 81 Gamble Co . . . . . . . . . . . . . . . . . . . . . . . 175 GlaxoSmithKline Consumer Healthcare v. Merix Pharm. Corp . ... 322; 327; 428;758 Groucho Marx Prods. v. Day 81 Night Co .
This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law.
Now there is a complete, balanced and teachable approach to trademarks and unfair competition from an author team that knows how to capture student interest without shortchanging intellectual quality. Trademarks...
This comprehensive two-volume collection of leading articles in trademark and unfair competition law spans almost a century and three continents, bringing together the most influential and significant scholarly work in this exciting field.
Expertly advise and represent your clients on evolving trademark issues with the Trademarks and Unfair Competition Deskbook. This guide is a unique and easy-to-use reference tool offering an up- to-date...