The Practitioner's Guide to Product Management
- ISBN-10
- 1455548553
- ISBN-13
- 9781455548552
- Category
- Business & Economics
- Pages
- 176
- Language
- English
- Published
- 2015-01-06
- Publisher
- Grand Central Publishing
- Authors
- General Assembly, Jock Busuttil
Description
This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.
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