Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, ...
Using both historical and contemporary examples, Essential Guide to Rhetoric helps you build a strong foundation in understanding the key components of rhetoric.
This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty and seemingly slight.
A Speaker’s Guidebook with The Essential Guide to Rhetoric includes a full tabbed section that provides brief yet comprehensive coverage of rhetorical theory — from the classical to the contemporary — and its practical applications.
I gladly recommend this book as a rich resource for learning to build real community through effective communication." --Larry Crabb, NewWay Ministries; author of The Marriage Builder
EMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience.
Historical Perspectives and Media Representations L. Fuller. Stein, M. and Hollwitz, ... Gender, power and culture: A centenary celebration of women in the Olympic Games. ... Olympism: A basic guide to the history, ideals, ...
Lacan’s conception of rhetoric, Christian Lundberg argues in Lacan in Public, upsets and extends the received wisdom of American rhetorical studies—that rhetoric is a science, rather than an art; that rhetoric is predicated not on the ...
The Essentials of Writing: Ten Core Concepts is informed by the basic idea that practice is essential in developing ... Only through sustained, guided practice in writing different kinds of texts for various rhetorical situations can ...
Challenging the dominant account of medical law as normatively and conceptually subordinate to medical or bioethics, this book provides an innovative account of medical law as a rhetorical practice.