Real Communication: An Introduction with Mass Communication
- ISBN-10
- 1457624435
- ISBN-13
- 9781457624438
- Series
- Real Communication
- Category
- Language Arts & Disciplines
- Pages
- 672
- Language
- English
- Published
- 2012-01-16
- Publisher
- Macmillan Higher Education
- Authors
- Dan O'Hair, Mary Wiemann
Description
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, public speaking, and mass media contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. A new chapter on mass communication connects topics like media convergence, mediated communication, media messages, and media effects to everyday communication.
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