Generation Deluxe: Consumerism and Philanthropy of the New Super-Rich
- ISBN-10
- 1459714636
- ISBN-13
- 9781459714632
- Category
- Biography & Autobiography
- Pages
- 360
- Language
- English
- Published
- 2004-06-28
- Publisher
- Dundurn
- Author
- Iris Nowell
Description
They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.
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