The Massage Therapist’s Handbook: A Practical Guide to the Business of Massage

The Massage Therapist’s Handbook: A Practical Guide to the Business of Massage
ISBN-10
146200427X
ISBN-13
9781462004270
Category
Health & Fitness
Pages
188
Language
English
Published
2011-08-19
Publisher
iUniverse
Author
Michael Alicia

Description

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice. After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapist’s Handbook navigates through the array of business decisions necessary to start a business—from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business. • How do you get clients? • How do you keep clients? • What do you need to be successful? • How should you advertise? • How do you stay healthy and balanced? The Massage Therapist’s Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage. “Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.” —Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute

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