The Four Keys to Advertising Success: A 1-Hour Guide for Small Business Owners

The Four Keys to Advertising Success: A 1-Hour Guide for Small Business Owners
ISBN-10
1462865046
ISBN-13
9781462865048
Category
Business & Economics
Pages
78
Language
English
Published
2011-04-30
Publisher
Xlibris Corporation
Author
Spike Santee

Description

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

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