Personal Selling: Building Customer Relationships and Partnerships
- ISBN-10
- 1465238727
- ISBN-13
- 9781465238726
- Series
- Personal Selling
- Category
- Business & Economics
- Pages
- 533
- Language
- English
- Published
- 2014-01-14
- Authors
- Rajiv Mehta, Rolph Anderson, Alan J. Dubinsky
Description
The text, written in a conversational style, creates diverse "real-world" experiences for students through experiential learning such as Internet exercises, role plays, case studies, and self-assessment tools.
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