The Business Book
- ISBN-10
- 1465426701
- ISBN-13
- 9781465426703
- Series
- The Business Book
- Category
- Business & Economics
- Pages
- 354
- Language
- English
- Published
- 2014-02-17
- Publisher
- Penguin
Description
The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.
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Other editions
-
- 2018-11-20
- - pages
- Paperback
- National Geographic Books
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