E-Marketing: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications
ISBN-10
1466615982
ISBN-13
9781466615984
Series
E-marketing
Category
Business & Economics
Pages
1391
Language
English
Published
2012
Publisher
Business Science Reference
Author
USA Information Resources Management Association

Description

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

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