The Way of the Warrior: Business Tactics and Techniques from History's Twelve Greatest Generals
- ISBN-10
- 1466887303
- ISBN-13
- 9781466887305
- Series
- The Way of the Warrior
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2014-12-16
- Publisher
- St. Martin's Press
- Authors
- James F. Dunnigan, Daniel Masterson
Description
Business and war: both are forms of conflict, and both have more in common than people think. Business, like war, is the art of outdoing the competition. Businesses, like armies, need to practice strategic thinking and understand the nature of competitive conflict. CEOs devise business plans to win in the marketplace; generals use strategic thinking to win wars. In The Way of the Warrior James Dunnigan and Daniel Masterson reveal the management lessons of history's finest twelve military leaders, including: Alexander the Great, on having vision; Genghis Khan, on quick decisions; Julius Caesar, on communication; Napoleon, on managing change; Ulysses S. Grant, on the art of the turnaround; Douglas MacArthur, on coping with disaster; and Norman Schwarzkopf, on building alliances. The management hubris of these men is directly applicable in today's business world. Comprehensive, insightful, and extremely accessible, The Way of the Warrior won't show you how to call in air strikes on the competition, but it will show you how to be a manager who never loses his cool under fire.
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