A guide to understanding how persuasive speaking is used to change someone's mind or inspire them to purchase something and facts about using persuasive speaking in order to accomplish change.Many people think of persuasion as evil. Well, we're going to disprove this fallacy right now because there is absolutely no truth in this common belief. Persuasion, more than anything, is a form of human communication. Persuasion is a sub-type of human communication that aims to introduce change in people. Of course, this is usually done to help manifest an ideal outcome for the speaker. The art of persuasion can be applied to a variety of situations, from regular conversations to important meetings. Persuasion is used by politicians, marketers, advertisers, and even by your tough teachers back in high school. Persuasion, unlike power, has the capacity to reach out and introduce new concepts and ideas to a wide array of people without the need to resort to threats or punishment.