Franchising in America: The Development of a Business Method, 1840-1980

Franchising in America: The Development of a Business Method, 1840-1980
ISBN-10
1469610086
ISBN-13
9781469610085
Category
Business & Economics
Pages
216
Language
English
Published
2017-12-15
Publisher
UNC Press Books
Author
Thomas S. Dicke

Description

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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