The Essentials of Contemporary Marketing
- ISBN-10
- 1472988574
- ISBN-13
- 9781472988577
- Category
- Business & Economics
- Pages
- 273
- Language
- English
- Published
- 2021-10-05
- Publisher
- Bloomsbury Publishing
- Author
- Mo Willan
Description
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
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