"Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us. Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success."--
就是这个idea!
The Creative Problem Solver: 12 Smart Tools to Solve Any Business Challenge
During stage two, called “winnowing,” Collins invites (and pays) individuals with strong discovery skills to participate on a panel to listen to inventors' ideas and evaluate whether a new product idea shows market potential.
大想法策略: 引爆革命性商機的致勝法則
Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of ...
This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and ...
"Innovation Acceleration: Transforming Organizational Thinking helps readers develop an understanding of innovative organizations, the specific processes involved in corporate innovation, and how to assess an organization's readiness for ...
This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and ...
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Recoge: Apreciaciones sobre la industria de los discos rígidos; Redes de valor y el ímpetu por la innovación; Hacer corresponder el tamaño de las organizaciones con el tamaño del mercado; El descubrimiento de mercados nuevos y ...