Essentials of Marketing
Marketing Essentials
Digital Marketing Essentials
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
Marketing Essentials
Marketing Essentials
This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices.
Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
Marketing Essentials: International case studies
The number one book in Marketing Education, Glencoe Marketing Essentials includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing.