International Marketing Strategy: Analysis, Development and Implementation
- ISBN-10
- 1473723701
- ISBN-13
- 9781473723702
- Series
- International Marketing Strategy
- Category
- Export marketing
- Pages
- 465
- Language
- English
- Published
- 2016-01-29
- Authors
- Robin Lowe, Isobel Doole, Alexandra Kenyon
Description
The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
Get the book
Other editions
-
- 2019-01-15
- 470 pages
- Paperback
- -
-
- 2008
- 462 pages
- Paperback
- -
-
- 1997
- 508 pages
- Paperback
- -
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