Marketing: Concepts and Strategies

Marketing: Concepts and Strategies
ISBN-10
1473725127
ISBN-13
9781473725126
Series
Marketing
Category
Marketing
Pages
816
Language
English
Published
2016-04-15
Authors
William M. Pride, Sally Dibb, Ferrell

Description

Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.

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