Examine today's field of changing health behaviors as INTRODUCTION TO HEALTH PROMOTION & BEHAVIORAL SCIENCE IN PUBLIC HEALTH answers practical questions, such as ""how do you convince people to stop smoking?"" and ""how do you successfully promote physical activity?"" This comprehensive book, part of Cengage Learning's new PUBLIC HEALTH BASICS series, details the methods and theories used to address many of the top behaviors that contribute to early morbidity and mortality. You will gain a solid overview of the risk factors of communicable and non-communicable diseases as you examine health pr.